RDinsights provides news and insights about R&D, new product development and innovation for forward-thinking executives and managers. It covers a range of innovation trends, including patent reform, intellectual property, technology, software, consumer research and packaging.  We try to explain what these trends mean for new product development, managers, project leaders, brands, executives and other thought leaders in the industry. Our articles help our readers make better decisions regarding innovation and strategy in both small businesses and enterprise. RDinsights is engagingly written, not only profiling the companies behind innovation, but also the leading individual players setting those trends. Some of the companies it covers in depth include Apple, Google, Tetra Pak, International Paper, MeadWestvaco, Kraft, Modelez, Unilever, Coca-Cola, and Heineken, but it also covers pathbreaking start-up companies.