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6 Rules to Pitching Early Stage Innovations at the Fuzzy Front End


Behind each successfully new product launch there was a key presentation of an early-stage innovation where the defining go/no-go decision was made.

Innovate This, Not That! – 5 Rules for Making Decisions About Early Stage Innovations in the Fuzzy Front End


Behind each innovation, market opportunity and concept is an important early stage decisions that effects the success, or failure, of a new product introduction.

10 Portfolio Optimization Best Practices, Research Published by PDMA

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Research conducted by Newlogic and Babson College into the best practices of project portfolio selection has been published by PDMA.  Our research determined that leading innovation organization use 10 common portfolio decision criteria:    

Best Practice of R&D Technology Management


Although technology is a fundamental component of R&D strategy, too often companies fail to practice strategic technology management.  A core component of 3rd Gen R&D is the link business strategy to R&D technology strategy.  3rd Gen R&D was authored by Arthur D. Little (ADL), published by Harvard Business Press, and now the industry practice is […]

Apple’s Consumer Insights & Product Portfolio Process


In reviewing the process of Apple’s product development, we discuss how two R&D strategies have led to its innovation success and ultimately the establishment of category leadership: its strategic project portfolio management and consumer insights research. Looking at the consumer electronics industry, Apple is a category leader with a small product portfolio that only features […]